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| | BATTELLEMEDIA.COM
DECEMBER 13, 2010 [2003, Bing] Signal, Curation, Discovery
Signal, Curation, Discovery December 11, 2010 By John Battelle This past week I spent a fair amount of time in New York, meeting with smart folks who collectively have been responsible for funding and/or starting companies as varied as DoubleClick, Twitter, Foursquare, Tumblr, Federated Media (my team), and scores of others. That company, of course, was Google. Search (Google, Bing) is indexed, selected, presented, elected, paid for, delayed but personalised on your history.
| | WWW.RIMMKAUFMAN.COM
FEBRUARY 25, 2010 [2003, Bing] How Important is the “Tail”? An Emperical Study
Even the company with a tail amounting to “only 8% of its sales generated more than $600K in sales from that tail. I know that many agencies have great ABM technology but most company’s that manage their PPC accounts in-house probably do not. Bing: Bang or Bust? 434-978-4300 Home Paid Search Talks Articles Blog About RKG Contact Us Home Rkgblog How Important is the “Tail ? An Emperical Study How Important is the “Tail ?
| | SEARCHENGINELAND.COM
FEBRUARY 25, 2010 [2003, Bing] The Pundits Are Wrong! Don’t Cut Off Your Tail
George Michie is co-founder and principal of the Rimm-Kaufman Group , a a paid search marketing firm founded in 2003. TODAY ON SEARCH ENGINE LAND TOP STORIES Google Advertises Chrome … On Bing! Google, Yahoo & Microsoft logos trademark respective companies and used with permission. Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN > | BECOME A MEMBER > Column: Paid Search The Pundits Are Wrong!