Worldwide, more than 2.2 billion people are active monthly social media users. Businesses that use social media correctly can tap into this enormous market and increase brand visibility, spread organic awareness, gather new leads, and optimize conversion rates. Juggling multiple social media accounts, SEO best practices, and strict social schedules, however, can feel more like managing a circus than a marketing strategy. The answer? Implementing the right social media management tools. MORE >>

Digital marketing will continue to be a watchword for businesses in 2019 and beyond. Though trends evolve over time, one thing is certain: it’s essential for every business to have a comprehensive content marketing strategy. Seventy percent of B2B marketers say that their organization’s content marketing is more successful than a year ago. MORE >>

Social media is an unavoidable part of everyday life now, and modern marketing professionals need to know how to navigate social media appropriately. With the New Year bearing down on us, now is the perfect time to start thinking about your social media resolutions for 2019. Think about your social media use over the past year and determine the areas that need the most improvement, and consider the following tips to help refine your social media success in the future. Stop Overusing Hashtags. MORE >>

What Is a 301 Redirect? In the simplest terms, a 301 redirect is code that tells the search engine you are using that the page you’re trying to reach has been permanently moved. It also signals that you want the search engine crawler to index the new page you’ve put in place, while taking the obsolete page out of the index. This is done so that duplicate content doesn’t cause your pages to be seen in a negative light. MORE >>

It’s that time of year again. It’s time to look at this past year and review the biggest wins and facepalm-inducing fails of this past year. This year, we have some great items to look at. Starting off the list, we have Snapchat and its “interesting” ad for a quiz called “Would You Rather,” where users had to pick between slapping Rihanna or punching Chris Brown. MORE >>