Google’s keynote this year centered around the importance of the customer being at the heart of our all of our marketing efforts. It is our job as the marketer and as the brand, to deliver to our consumers: “relevant, frictionless, and useful experiences whenever, wherever they ask for them and sometimes even before they ask,” said Sridhar Ramaswamy, senior vice president at Google, and that is exactly what Google is helping us to achieve this year. MORE >>

When it comes to SEO and websites in general, there are a million and one tools that everyone says should be a “must-use”, especially those companies that build said tools. Some tools cost ridiculous amounts of money and just generate “pretty looking” reports and dashboards while others just regurgitate data from another source into a different layout that is “executive friendly” or more “presentation ready”. That is one thing I really like about working here at Vizion Interactive. MORE >>

When some business owners think of analytics, they cringe. They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic. Thus, business owners associate analytics with lack of clients and revenue. However, analytics do not deserve this negative reputation. Business owners can glean many positive opportunities from analytics. MORE >>

Ah, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms. The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry. Gifs, or graphics interchange formats (GIF), aren’t new – software writer Steve Wilhite invented the handy graphic back in 1987. MORE >>

Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks. Google created the term “micro-moments” to describe the quick interactions people have with their mobile devices, such as quickly pulling out a smartphone to look up something, find an address, answer a question, or interact with others. MORE >>