Ah, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms. The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry. Gifs, or graphics interchange formats (GIF), aren’t new – software writer Steve Wilhite invented the handy graphic back in 1987. MORE >>

In the late summer of 2016 Amazon.com, Inc. rolled out their new self-service PPC tool, Amazon Marketing Services (AMS), available to all Amazon vendors. AMS allows vendors to build and manage targeted PPC ads that help drive customers to specific product pages on Amazon. The tool includes three products, or types of ads that can be created, which all uniquely target customers in different areas of the Amazon platform. MORE >>

Your click-through rate (CTR) is the number that assesses how many times visitors to your page successfully click through a piece of marketing to a specific goal or end state. Your CTR is a good metric to use to judge the effectiveness of your marketing campaign and the overall appeal of your website. You need to be able to entice the customers and visitors to your site to take the next step after they’ve encountered your brand. MORE >>

There is a lot of talk about how video will perform in 2017 and in the coming years. Video has taken enormous strides in the last few years, with dozens of impressive statistics that prove its massive influence on content across virtually every platform. Data shows that including video on a landing page increases conversion rates by about 80%. A whopping 90% of users say that product videos help the decision-making process. MORE >>

Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand. Shareable content is crucial in the modern marketing world, so we’ve compiled some tips to help you get your content in front of more people. Make it Useful. MORE >>