A 404 Error page tends to be a frustrating experience for any internet user. Site visitors want to get where they intended to go without any major hiccups. However, a mistyped URL or an outdated hyperlink can lead the way to a web page that doesn’t exist. And when users experience this sort of error, it can negatively impact their entire experience and impression of your brand. Even so, this doesn’t mean that you need to give up on your 404 pages. MORE >>

Forget first impressions – with Google remarketing, you have more than one chance to grab attention and cinch a sale. If you ’ re new to Google AdWords remarketing (now just Google Ads remarketing), you have a world of potential to discover. Remarketing is one of the most effective ways to optimize the results of your paid advertising efforts. Google AdWords remarketing repeats your brand ’ s message to users who have visited your site in the recent past. MORE >>

As a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to benefit your business takes using the right tools at your disposal. One of the best (free!) tools out there is the Google Analytics Dashboard. The Analytics Dashboard lets you easily organize, categorize, and view different metrics in ways that can actually be useful. MORE >>

Social media is one of the greatest tools for businesses working to enhance their online presence. Platforms like Facebook and Twitter are some of the most obvious targets, but Instagram also has an extensive active user base with high rates of engagement. Combined with much lower competition than you’ll find on other platforms, Instagram presents a fantastic opportunity for your business’s social media marketing campaign. MORE >>

Earlier this year, Google released their responsive ad options, providing a new way for businesses to provide variable ad options that can function across several platforms. While it seemed interesting, many businesses felt that the lack of reports made it difficult to develop effective strategies for their ad campaigns. To help users make better use of these ads, Google has recently released new reporting features, including ad strength metrics. MORE >>