Most of the original tactics used in search engine optimization (SEO) strategies still exist today, but they have changed dramatically from their original forms. Modern SEO is far more complex, and tactics such as link building require an added level of finesse. For years, many companies purchased inbound links to improve search engine rankings. MORE >>

If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on Lifehacker or watch this video below: This game has broken all kinds of records and is pushing to break even more. Given this, it’s no surprise people are trying to make a business out of it. MORE >>

Mobile changes everything! We are in a Mobile First World, and the shift to mobile has happened. Google wants us to know that brands have more moments to connect with consumers than ever before, and to be smart about which moments are the right moments to connect. Google AdWords. Just provide headlines, descriptions, images and URLs. Google Maps. MORE >>

Email marketing is still one of the most effective marketing tactics used online. Mobile device users check email accounts once a day , and almost 34% of Americans check their emails on and off throughout the day. However, email users today are tech savvy. But how do you keep your emails personalized and relevant to maintain audience engagement? MORE >>

Ahrefs is probably one of my favorite tools to use for link building. It provides great data and has some of the freshest information available. I use this tool, as well as some others when auditing clients and their competition. One aspect of the tool, which I’m covering today is the “Link Intersect”. MORE >>