Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. Many argue that the call to action is the most important part of your site or ad campaign. Skipping the CTA is a grave mistake that won’t bode well for your company. There is a reason the CTA button has become such a staple on site content and in ad copy – three reasons, in fact. MORE >>

The business world is moving online. In order to be a big competitor in this world, a business needs to have a social media presence. For many businesses, Facebook and other social media outlets are a way to get their brand out into the public eye. Facebook is a leader in social media and has tools to place it among the online business leaders. MORE >>

We here at Vizion have been stressing to our clients for many months now about the importance of implementing our mobile site optimization recommendations. In fact, we’ve been stressing it SO much, that we fear we may be sounding like broken records. But be warned, Mobile-First is NOT #fakenews. MORE >>

Selecting your search engine optimization (SEO) consultant or agency is about more than just money. Your SEO strategy can virtually decide the fate of your company. Business-to-business (B2B) owners should not underestimate the importance of hiring the right SEO consultant. Finding a B2B SEO agency is an art and science that requires effort for optimal success. MORE >>

There are so many people and companies writing content about Google’s impending change to true “mobile-first” indexing that it can make your head spin, especially with all the speculation of what it will take to do it right. That said, yes, I’ll also be writing about this same topic, but I’m going to not only focus on highlighting sources for best practices, but will also highlight just a few of the warning signs that were the early indicators that this was coming. MORE >>